科美创研TECHIC亮相中国汽车设计大会，联觉共振CMF设计理念引关注

12月11日，由盖世汽车主办的“2023中国汽车设计大会”圆满落幕。

On 11th December, the "Car Design China 2023" hosted by Gasgoo came to a successful conclusion.

本次大会以“自主·进化·破局”为主题，聚焦未来汽车设计趋势、数字化设计工具、3D引擎、汽车造型设计、内外饰CMF设计等内容，吸引了来自设计服务端、车企场景端的设计领军人物，共同探讨智能时代的中国汽车设计趋势。

With the theme of "Independent - Evolutionary - Breakthrough", this conference focuses on future automotive design trends, digital design tools, 3D engines, automotive styling design, interior and exterior CMF design, etc. It attracts design leaders from the design service side and the scenario side of automotive enterprises to explore China's automotive design trends in the era of intelligence.

在这次盛会上，科美CMF创新研发中心作为CMF设计行业的代表，受邀参会并发表重要演讲：《多感知汽车CMF设计-联觉共振2.0》。

At this conference, TECHIC CMF R&D Center, as a representative of the CMF design industry, was invited to attend and deliver a keynote speech on "Multi perception Automotive CMF Design - Synesthetic Resonance 2.0".

大会现场，科美创研CEO高懋森先生和设计专家Nicola Butti先生一起，围绕色彩、图案、材质和灯光组成的视觉，感受真实、科技、惊喜和创新的触觉，用声音唤起情感共鸣的听觉，和用香气营造品牌氛围的嗅觉等四个方面，结合经典案例展开经验分享。

At the conference, Mr. Gao Maoshen, CEO of TECHIC, together with Mr. Nicola Butti, a design expert from TECHIC, shared their experience with classic cases focusing on the visual composition of colors, patterns, materials, and lighting; experiencing the tactile senses of reality, technology, surprise, and innovation; using sound to evoke emotional resonance; and using scent to create a brand ambiance.

科美创研CEO高懋森先生在演讲中提到：“当品牌能够触动消费者的感官，创造出独家记忆时，这种独特的感官体验就可以成为消费者与品牌之间的纽带，从而建立起长久的关系，这就是‘联觉共振’。”他强调了将视觉、听觉、嗅觉、触觉等感官元素有机结合在一起的重要性，以产生更加强烈和深入的体验效果。

Mr. Gao Maoshen, CEO of TECHIC, mentioned in his speech, "When a brand can touch the consumer's senses and create exclusive memories, this unique sensory experience can become a bond between the consumer and the brand, leading to a long-lasting relationship, this is what we call 'Synesthetic Resonance'. " He emphasized the importance of organically combining the sensory elements of sight, sound, smell, and touch to produce more intense and in-depth experiential effects.

科美创研的理念和实践在本次大会上得到了广泛关注和高度评价。参会人员纷纷表示，科美创研不仅让他们对未来汽车CMF设计趋势有了更深入的理解，也让他们看到了中国汽车CMF设计行业的巨大潜力和广阔前景。

The philosophy and practice of TECHIC received widespread attention and high praise at the conference. Conference attendees expressed that TECHIC not only provided them with a deeper understanding of future trends in automotive CMF design but also showcased the tremendous potential and vast prospects of China's automotive CMF design industry.

作为中国首家汽车CMF全进程研发中心，科美创研一直致力于汽车CMF设计及可持续CMF材料研发。此次大会上，科美创研与德国下萨克森州立汽车研究中心的战略合作伙伴关系也被重点提及。科美创研正在借助其全球设计研发力量，致力于打造“可持续发展的未来人类出行领域”的创新型汽车CMF设计研发中心。

As the first CMF R&D center to provide whole process service in China, TECHIC has always been committed to automotive CMF design and sustainable CMF material development. At the conference, the strategic partnership between TECHIC and the Automotive Research Center Niedersachsen(NFF) was also highlighted. With its global design and R&D capabilities, TECHIC is committed to building an innovative automotive CMF design and R&D center for shaping the 'The Future of Sustainable Development for Human Mobility'.

我们期待在未来，科美创研能够继续发展壮大，推动中国汽车CMF设计行业的持续进步和发展。

We expect that in the future, TECHIC will continue to grow and contribute to the sustained progress and development of China's automotive CMF design industry.